The obvious good answer, written with no framework. The other sets are read against it.
A Better Morning Stop
Make the shop the easy place to get a genuinely good breakfast, not just a cup to take in the car.
- Unusual
- 15
- Fits the brief
- 76
NewWho chooses what a world model builds
Countless Lab. Countless ideas, for one.
Countless Lab is a research lab working on ideas: how a machine can propose ones that are new, and also right for the person asking. AI is learning who each person is. We work on how far from them an idea should go. We begin with architecture.
An example A neighborhood coffee shop, from Steve Jobs’s framework
What Steve Jobs would most likely do.
Three Coffees, Done Right
Make the shop the easiest place in town to get one excellent cup and sit down for twenty minutes.
- Unusual
- 10
- Fits the brief
- 75
Jobs’s way of thinking, without the famous moves.
The Town Table
Make the shop the easiest place in town to sit with someone you don’t already know.
- Unusual
- 45
- Fits the brief
- 64
Jobs’s method meets something real from a distant field.
Four Coffee Taps
Build the shop around one carefully brewed coffee that comes from four taps in four different forms.
- Unusual
- 75
- Fits the brief
- 55
Breaks something nearly every answer takes for granted.
The Moving Table
A coffee shop where the best seat changes with the sun.
- Unusual
- 72
- Fits the brief
- 38
One idea from each of the five sets. A separate model scores every idea blind, from 0 to 100, for how unusual it is and how well it fits the brief. All 15 ideas
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